How to turn viewers into clients?

Door Jacco van Delden, November 3rd, 2020

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In this day and age, many people are on social media. But the question is: how will these thousands of people turn into thousands of sales? Below I give you 10 tips!

1. Create a strategy

A strategy means that you need to create a full, detailed plan of what platforms you’ll use, and how you’ll use them. It’s not enough to simply create a Facebook or twitter page and then leave it, you need to know why you’re investing time there.

2. Think about what platforms to use

Not every social media platform is suitable for your business or set goals. It is important to know what will work for you. For example, a more visual platform such as Instagram or Pinterest may work for a fashion designer but if you provide professional services, linked in will be favorable

3. Know your audience

Social media platforms have a diverse set of users, you need to define your target audience while developing content or social media campaigns. This is because not everyone on social media will need your product or service but you need to identify those who will.

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4. Put real thought into your post

Focus on quality. You need to plan out the posts you make before they go live. For example, if you draw and need to sell your art, ensure that you’re only posting beautiful, high-quality images because no one will be compelled to buy if your content sucks.

5. Interact with your audience

Media users crave to interact with the brands they follow. You’ll need to pay attention to what they’re saying, read the comments, and reply to their questions. If not, they get the impression that you are not interested in their wishes. 

Customer engagement is important because it helps:

•    Gain followers

•    Retain followers

•    Convert followers to purchases

6. Be consistent 

Be consistent when it comes to posting. Remember, your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.

7. Proofread and edit

Yes! Even your social media posts. Millions of people use social media, so the last thing you want is for them to see the typo you made. It can make you look unprofessional, which can put some readers off buying from you.

8. Test and evaluate frequently

It’s not enough to create a strategy and just leave it in place. It’s like a plant in that you need to water frequently to keep it growing. Do tests to see how your posts are reaching your audience and always look for ways to improve. For example, you can track how many readers come to you from search engines such as Google, or how many click-throughs you get from a post.

9. Capture their attention

Readers will be scrolling through their feeds constantly and you want them to stop. The best way to do this is to grab their attention. Use bold colour choices, bright pictures, or video to make them stop and see what you have to say

10. Write content the reader can use

This sounds obvious, but write content that’s relevant to the reader. Show the reader how they can use your product services in their everyday lives.

I hope you found this content useful. Now it’s time for you to drive your sales. Good luck! 

If you want to know more about using your social media channels or get tips on effective sales, check out the Bonc academy here.

We are also happy to hear your experiences or answer any questions you may have. These can be emailed to info@bonconline.com or passed on via our chat box on the website and our app. During office hours Bonc consultants are here to answer your questions.

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Jacco van Delden

Founder of Bonc

Jacco van Delden is the founder of Bonc. As an entrepreneur he knows how important social media is to be more successful. He also knows that due to all kinds of circumstances the time, knowledge or money is lacking to do it right. With Bonc he created a platform that saves entrepreneurs a lot of time and money and makes them more visible online.

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