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Benefits of digital marketing

Does your business have potential?

Is that potential not translating into sales because people don’t seem to know about your business? Well, you’re looking at the solution. Not me. The screen of whatever device you’re currently viewing this blog on. Digital marketing is what you need. My name is Loise Macharia, I am a marketing consultant with Bonc Africa and today, I’ll tell you about the benefits of digital marketing. Here are the top 5 benefits that your business will get to experience.

Cost-saving
Depending on the method used, digital marketing could cost close to nothing. What I mean by this is you could simply post content and have your content work for you. Content, such as videos and photos, lets you attract, interact with, and inform existing and potential clients and partners. Once you're done with this blog, you could use your phone to film your own. Simple, right?

Paid Promotions
Organic traffic only goes far. Promotions, on the other hand, go as far as you need them to. Promotions refer to when you pay to have your content boosted to a specific audience based on your ideal customer profile. Digital marketing assists you in reaching new clients by using promotion features. For instance, on Instagram and Facebook, you could promote a post and pay a small amount of money for it to reach your desired gender, age group, location. While on Google, you could bid for the top advertising spots. This grows your business immensely.

Feedback
Social media offers a very effective way for customers to give their feedback on your product or service. Customers who have questions or comments about your venture can direct message you. The messages remain private and have a personal touch since its just the two of you. These interactions help you improve on your mistakes and also give you insight into how you can do things better to maintain your clients.

Analytics
When you invest money into a marketing campaign, you want to track the results of the campaign. It's important to know if a strategy is driving results that help your business grow. One of the most significant benefits of a digital marketing strategy is the ability to measure your results. This, in turn, enables you to know what do when planning for future campaigns that will be beneficial to you and also save money.

Flexibility
With digital marketing, you can make changes as you go. For example, digital marketing can help you get analytics on when the best time and day to post is. It shows you when people are most active. If you usually post your products on Sundays on Instagram, you could be shocked to find that most Instagram users are active at midday on Monday. You will, therefore, switch your posting days and time. By communicating at the right time, you increase the chances of improvement in your business.

Digital marketing is what is helping business people make waves in this day and age. Do not be left behind, let bonc help you kick start your journey on digital marketing. Also, feel free to check out our other blog articles on LinkedIn@BoncAfrica for more information, and our pages on Facebook, Instagram, and Twitter for more engaging content on digital marketing.

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